Social media platforms over the year have increased in the number of users based on the increase in technology. Since the pandemic, a lot of social media users were stuck to their phones since their whole lives had changed due to having mandates that make them reduce their time outdoors or within businesses. It's important to understand that an increase in engagement on your socials can really make an impact on your patients.
"Social media’s ability to connect directly with patients could substantially improve the professional dynamic between patients and the field of health care overall. According to a study by the Journal of Medical Internet Research, 80% of internet users in the U.S. conduct personal health research online."
Using social media in health care can help with patient engagement as it keeps them constantly informed and updated. By creating social media posts, your patients can truly get another sense of your company's personality as well as creating another relationship - ONLINE.
There are multiple benefits to creating a social media platform, especially within the healthcare industry. Check out this article to learn more https://onlinemasters.ohio.edu/blog/social-media-in-healthcare/!
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